Visitor spending, tax and hotel revenue, airport travel, park visitation, and skier days in Utah have surpassed previous records! If you have a vacation rental in Hooper, UT, this influx of visitors can work to your advantage. However, you'll need to use the right vacation rental marketing strategies to stand out online.
Otherwise, potential guests will never find your online listing. Not sure how to boost vacation bookings? Read on for our tips on marketing rental properties today!
1. Enhance the Online Listing
Before dedicating time to your rental property marketing plans, set aside time for the property itself. A lackluster, outdated vacation rental won't attract guests. Choose cost-effective upgrades to make it more attractive, including:
- Fresh paint
- New floors
- Upgraded decor
- Smart home technology
- New kitchen appliances
- Extra linens and toiletries
- Extra storage
- Energy-efficient windows
Offer amenities to stand out from other Hooper vacation rentals. Consider outdoor spaces, a porch swing, streaming services, or a jacuzzi.
Invest in landscaping, cleaning, and repair services to keep the property in the best possible shape. A stunning exterior will ensure you make a strong first impression. Otherwise, you won't generate bookings.
After making these changes, take new photos of the property for your online listing. Your listing should include:
- An interesting headline
- Location-specific language
- A detailed description
- Amenities and special features
- Your rental rules
- A call to action
- Your contact information
A detailed online listing will ensure you appeal to your target audience. If your property doesn't suit their needs, they'll keep searching.
2. Leverage Digital Marketing
Use digital marketing strategies when marketing rental properties. Marketing your properties online will expand your reach. Gaining more visibility can boost vacation bookings.
Effective strategies include:
- Digital advertising
- Social media marketing
- Video marketing
- Search engine optimization
- Content creation
- Email marketing
Personalize your marketing campaigns to connect with your target audience. For example, are you trying to reach families? Mention family-friendly attractions, upcoming events, and restaurants.
3. Hire a Property Management Company
Instead of applying these tips alone, partner with a vacation rental management company. Their effective rental strategies will ensure you offer great guest experiences.
This will encourage guests to rave about their stay at your vacation rental. As you generate online reviews, future guests will take notice. Over 90% of people trust peer reviews.
Look for a full-service property management company. They can handle guest communication, bookings, cleaning, maintenance, and more. Their suite of services will help you operate more efficiently.
Upgrade Your Vacation Rental Marketing Strategies
The right vacation rental marketing strategies will help your Hooper property stand out online. Use these tips to direct more people to your online listing. Otherwise, partner with an experienced vacation rental management company.
Our experts at PMI Northern Utah have been perfecting the property management industry for 20 years. We have a strong track record of success and 10 consecutive years on the Top 500 list to prove it. Rely on our comprehensive services, local experience, and state-of-the-art technology.
We can maximize your profitability by generating more bookings. Contact us now for a free rental analysis.
