Every landlord knows that the shoulder season is the worst, profit-wise. Smaller crowds mean travelers travel off-peak on purpose to save money.
The challenge then becomes attracting guests in the off-season. You've got fewer visitors, which means it's going to be Hunger Games between you and the competition to get them. What vacation rental strategies and property marketing tips will boost occupancy during this difficult time?
Consider this your guide for off-season marketing. Today we'll look at how to keep your vacancy low during the shoulder season in Hooper, UT.
Offer Discounts and Special Incentives
Remember, people often choose the shoulder season because of the savings. If your rental is priced exactly the same as it is throughout the rest of the year, attracting guests in the off-season will be challenging. People are spending less on vacation generally, so more expensive lodgings will be off the list.
Consider a Discounted or Bundle Rate
The simplest fix is to drop your per-night rate. Take a look at rentals in the area and try to at least be within the ballpark of them, while accounting for:
- The type of property
- The location
- The unique amenities
Also consider other types of incentives, such as a reduced rate for longer stays. Doing so reduces vacancies, bumps up your profits, and thus makes everyone happy.
Consider Remote Workers
Among the many essential tips when renting is knowing your target audience. One of the biggest groups of people looking for Airbnbs are digital nomads. Digital nomads are remote workers who take advantage of the office-free lifestyle to work anywhere, at any time.
Hooper, UT, is a beautiful, convenient, quaint location for someone who is working out of their bedroom. Appeal to them with incentives like the following:
- Blazing fast Internet
- Bulk discounts for long stays
- A comfy home office space
What's great about digital nomads is they often stay for months at a time. Your shoulder season slump is as good as solved if you find one. Two solid months of rent is a great way to boost profits off-peak.
Be More Flexible
The last thing people want in the off-season is strict check-in and check-out rules or tight refund policies. Remember, they're trying to save money. Consider being a bit more lenient with:
- A generous check-in and check-out time
- Last-minute cancellations
- Early arrival accommodations
With fewer customers, you really have to treat people right. Bringing down the hammer as you might during the busy summer season won't work. Shoulder-season travelers have plentiful, cheaper options, so they won't hesitate to leave you high and dry.
Find More Tips on Attracting Guests in the Off-Season
Attracting guests in the off-season is tough, but it can be done if you're smart about it. Be sure to adjust your rate accordingly, and strive to be as flexible as possible. Don't discount digital nomads, since they can be a valuable source of income.
PMI Northern Utah in Hooper, UT, is an expert in capturing that seasonal guest appeal. Our testimonials speak for us, giving us high marks for our property marketing, easy-going staff, and stellar efficiency. You could be a happy testimonial, too, by starting with our free rental analysis tool.
